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The individuals who make up the Vantage Point roster of Associates present an eclectic mix of academic backgrounds and work experience—executive, industrial, consumer and business services marketing, academia, consulting, organization design, scientific research. Their on-going collaboration on a wide range of projects over the years has created in them a common set of convictions about work with clients.
- a passion for unearthing, understanding and addressing customer needs, wants and preferences
- a determination for making certain that Vantage Point clients are completely open-eyed about the realities of their marketplaces
- a willingness to be iconoclastic in helping clients confront and rethink accepted wisdom about their businesses
- a commitment to ensuring that client teams are stretched to the limit in seeking new and better answers for designing market-focused strategy
- a recognition that good humor, honesty and openness can bring out the best in teams
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