Strategy Design Process
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Purpose
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Help business teams define and develop answers to important strategic problems faced by the business
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Primary Focus
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Develop solid understanding of business situation; create market-focused strategy that enables business to overcome challenges, take advantage of opportunities
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Secondary Outcome
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Ability to think and act strategically, apply the process to other business situations
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Participants
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Cross-functional team of 6 to 10 individuals responsible for the business
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Duration
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6 one or two-day work sessions over 12 to 15 weeks
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Materials
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Printed and electronic guidelines and worktools
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Vantage Point Role
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Facilitation of work sessions; process and content expertise
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