Strategy Design Programs

Strategy Design Programs

Purpose

Build awareness and understanding of the fundamental principles and tools for designing market-focused strategy

Primary Focus

Understand the value and applications of principles and techniques for building effective market-focused strategy

Secondary Outcome

Gain experience in applying tools for analyzing and making decisions about strategic issues

Participants

20 to 25 individuals from functions that have to engage in or support design and implementation of market-focused strategy

Duration

Two-day sessions; choice among eight topics, each dealing with particular aspects of market-focused strategy

Materials

Printed and electronic presentation materials, guidelines and worktools

Vantage Point Role

Session leadership, content expertise

Topics